As we come to the tip of one other nice 12 months, it’s time to look again on the success of SCRUMPY in 2017. It has been thrilling to see each our personal enterprise and our purchasers’ companies develop over the course of the 12 months.
This 12 months SCRUMPY has grown by 62% and our persevering with success has pushed us to develop new options to maintain making property house owners lives simpler and their companies extra profitable.
Updates
This 12 months we now have completed a number of updates, a serious one being our all new backing infrastructure which is able to allow us to proceed to develop. We have now made over a thousand modifications, tweaks and added dozens of latest options. Large updates in 2017 included:
- Fb Pixel
- Computerized Surcharge Calculation
- Improved working lists
- Fast Reply
- Property Particular Chargeable Extras
- Property Agreements
- iCal Feeds for Home Keepers
- Automated Bounce Again & Grievance Dealing with
We’re dedicated to repeatedly enhancing the platform to ship extra enquires, convert extra bookings and improve enterprise effectivity.
Yr in Assessment
Reserving Quantity
As soon as once more Bookings peaked in January with prospects reserving their Summer time breaks. With January being such a busy month for individuals reserving holidays, we strongly advocate that you simply check out our blog post on the way to take advantage of out of your vacation property web site this January with the intention to put together for the large rush. The common reserving worth in 2017 was £1635
Property Variety
This 12 months the variety of various kinds of property on SCRUMPY has doubled. In 2016 our hottest property sort was ‘home’. This 12 months ‘cottage’ has overtaken ‘home’ to develop into 2017’s hottest property sort.
Customer Looking Strategies
Up to now 12 months, as predicted, the quantity of cell customers viewing SCRUMPY web sites has continued to rise. 62% of SCRUMPY customers this 12 months have been on a cell system, this can be a 20% improve on 2016. Desktop customers have decreased by 31% and now solely make up 20% of customers. Pill use has stayed the identical all year long making up 18% of the entire customers.
Customer Demographics
This 12 months SCRUMPY web sites have recieved site visitors from 186 completely different nations.
25-34 12 months olds are the age group viewing SCRUMPY web sites essentially the most at 27% and a large 72% of holiday makers are feminine.
The busiest day of the week is a Sunday with Friday being the quietest. A typical customer is a 30 12 months previous British, English talking lady visiting on a Sunday utilizing an iPhone.
Sneak Peak at 2018
As it’s possible you’ll remember we are able to now not offer you a ‘sneak peak’ of what is to return as we now have made our feature roadmap public so our prospects can all the time see upcoming options. To view upcoming options and timescales go to roadmap.scrumpy.co.uk.
Suggest a good friend for cash off
Dont neglect that we’ll offer you 10% of the enterprise generated by any purchasers you seek advice from us off your Scrumpy invoice. We’re seeing a great uptake already with a number of purchasers lowering their month-to-month invoice. Our referral program even provides the likelihood that we may find yourself paying you every month! If you recognize of anybody with a vacation property, whether or not they’re simply beginning out or whether or not they’re a longtime company, we’d love to speak to them. You may both ahead their particulars on to us or use the ‘Refer a Good friend’ part of your admin.
Glad Christmas!
From all of us right here at SCRUMPY, we wish to want you a Glad Christmas and each success for 2018! For our opening hours over the festive interval, check out our blog post.
Emails to help@scrumpy.co.uk shall be monitored over the Christmas interval and our uptime and automatic error detection methods are in place to inform us of any points.
We look ahead to seeing you in 2018, we’re anticipating a extremely busy January and hope all of our property house owners share within the success!
