James Bond and Christmas-themed toy automobile and prepare units will fly off the cabinets this winter, Hornby mentioned.
The maker of mannequin trains expects a £49.99 Scalextric James Bond 007 racing set and a £79.99 Santa prepare set to be well-liked because it units course for a ‘constructive’ second half, with a ‘sturdy’ order guide.
The Margate agency has deliberate stronger seasonal promotions than in earlier years however added that ‘like everybody, we’re seeing the ramp up into Christmas commerce coming later ’.
Key interval: Hornby expects a £49.99 Scalextric James Bond set and a £79.99 Santa prepare set to be well-liked this Christmas
Gross sales elevated 6 per cent to £23.8million for the six months ended September 30, in comparison with £22.4million in the identical half in 2022 – however had been offset by a dismal £5.1million loss.
Chief government Olly Raeburn insisted there have been indicators his turnaround plan was paying off.
‘In a yr of structural and operational change, we’re beginning to see vital enhancements in lots of areas,’ he mentioned.
He blamed woes on excessive overheads together with wages and prices associated to adjustments to senior workers.
The shares had been flat at 16p.