Mortgages for Enterprise has rebranded to Mortgage Finance Brokers to replicate the very fact it provides ‘mortgages for everyone’ not simply industrial clients.
The Kent-based family-owned dealer was launched in 1990 and specialises as a buy-to-let middleman.
It modified its identify and relaunched the web site as a part of the rebrand undertaken by Cheeky, a artistic company primarily based in Tunbridge Wells, which has labored with shoppers together with Moneysupermarket, Majestic, and AXA
Gavin Richardson, the MD of Mortgage Finance Brokers, mentioned: “Mortgages for Enterprise not represents what we do — we do mortgages for everyone.”
Mortgage Finance Brokers is retaining the acronym ‘MFB’ and confirmed it’s holding its hexagonal emblem
Richardson added: “The choice to retain the unique ‘hex’ and the MFB acronym is a nod to our heritage. We need to replicate that, even after three many years, we’re nonetheless a family-owned enterprise; we’re happy with our roots.
“Whereas we’re holding the emblem, the general color scheme is altering to a extra trendy palette. We need to convey a few of our persona into ‘Finance’, so it’s a steadiness of a company and barely softer tones…”
And Richardson bolstered the dealer’s help for its buy-to-let clients. “This displays our perception in [buy-to-let]… Landlords are dealing with some headwinds, however we wouldn’t be investing within the model… and planning for the following 30 years, if we didn’t consider within the sector,” he mentioned.